Amazon Launches Checkout Free Fresh Store, UK. It is a welcome move for UK online shopping fans who used to have to stand in long queues to pay high fees to access their favorite online stores. Amazon’s fresh concept called “Fresh” seems to be the perfect match for the high-tech, digitally connected, socially mobile world we are now living in. Customers at Amazon Fresh, located in Ealing Broadway Shopping Centre in west London, queued up outside the branded storefront along with other shoppers, all wearing matching green clothing, to be first in line to apply the convenient store that does not have checkout.
Amazon’s policy of delivering its “Fulfilled Order” within seven days of purchase means that customers can quickly apply for their purchases without having to wait for the traditional shopping days. The customer can simply log on to the Amazon website and choose “Checkout” to begin the checkout process. A customer is then required to key in his credit card number and birthdate before proceeding to submit the goods for delivery. This eliminates the need for customers to go through a series of formalities and queueing up at store counters. Amazon also reduced the shipping charges by 10% as it is willing to deliver the ordered goods either inside the UK or across the European Union.
The Amazon “fresh” logo will be emblazoned on many of its UK retail stores as well as on its main UK website. This includes the famous High Street chains, which have long used the “checkout” label as their own distinctive logo. Some of the most prominent examples include Marks & Spencer, John Lewis and Zara. Other high street stores will begin using the Amazon logo on their websites shortly. Some even claim to have more than 100 items available for “free”.
Amazon’s aim is to make its shopping experience as convenient as possible for customers. This has led to more people using their debit and credit cards rather than cash. As a result, the number of checks written has risen dramatically in recent years. The company has also launched a “store within a store” concept, where items can be purchased from the Amazon main store but delivered to a customer’s doorstep. The latest addition to the “store within a store” strategy is the Amazon Checkout Free Fresh choice service.
Amazon’s checkout page is designed to be easy for customers to use. It has a simple drop and drag navigation that make entering and exiting payments quick and simple. Amazon’s checkout free of course, provides customers with a shopping voucher which they can print off and use to shop. Customers can easily add more products to their basket by clicking on “Basket” on the shopping cart page. This feature provides a nice customer experience, allowing customers to stay longer in their chosen basket and increasing the likelihood of buying goods.
Amazon’s checkout page offers a new payment method: Vouchers. Vouchers are provided to customers in the same way that they would be paid for an item. Customers can use one of these vouchers towards any item on their wish list. The increased functionality and security measures being taking by Amazon in order to prevent checkout phishing scams is a welcome change for shoppers everywhere.